APOP MEDIA + EZAD TV // TECHNOLOGY

When CHIEF and Canna Sierra needed a media strategy, I instead chose to develop a media platform.

I founded APOP MEDIA with the intention of reaching cannabis consumers at point-of-purchase. I developed the concept, brand identity, found it’s technology partner, key staff, architected the baseline platform and created a strong tradeshow pretense and content strategy by establishing early partnerships with VICELAND, PROHBTD and Merry Jane.

I brought on partner and current CEO, Matt Young to develop APOP’s retail strategy and raise capital. APOP is now the largest in-retail cannabis network in California.